Desi Onion

Quite a while back, after several months of ‘The Onion’ fandom, I wanted to start a similar site for India. Well, if not a site, at least a blog. In fact i even squatted on the blogspot url – ‘pyaaz’. Well, I’m happy to announce that the site has been launched… someone else.

A tweet from Sanjukta alerted me on the site – Career Pigeon, which seems to be a part of TechTribe, a career networking portal, make that techie career. The site is definitely inspired by the Onion, but it makes quite a decent effort to adapt the content to the Indian workplace scenario.  The site also has the latest Amul creative (wonder if they took permissions for that), Amul being a good example of how good creatives can still rule.

What is funny (no pun intended) though is that the TT homepage has no links to this. In fact, considering the fact that job portals – old and new are grasping at any straws for differentiation, and this seems to be a good engagement device, I’d have thought that TT would’ve at least communicated this, if not hyped it much. And its not as though this is the first edition, it is the second. I agree with WOMM in general, but a little bit of seeding does help. To be fair, maybe they did send a mailer to the TT database, which I’m not part of.

until next time, hope it has a safe flight

One Response to “Desi Onion”

  1. Hey Brand Manager,

    Glad to hear you enjoyed The Career Pigeon. We are working each issue to expand and develop the scope of the publication and yes, we’ll continue to cross market the brand as you suggested. Would love to have an original article from you if you have some ideas. We will have a submit option this next issue.

    Cheers, Bethany

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