Archive for ishare

Rediffined

Posted in India, Internet with tags , , , on May 5, 2008 by manuscrypts

Just noticed the rediff homepage has had a small makeover. The Get Ahead section which used to be at the bottom of the top set of tabs, has now been promoted to one of the tabs. And the entire bottom space has been taken over by  iShare. And if I’m not mistaken , Q & A, Rediff’s version of Answers, has also been promoted.

The other thing i noticed is a ‘Compare Mobiles’ at the very top. But that did not impress me much because while it wasn’t just limited to mobiles, and included DVD players, microwaves and a host of other things including gaming consoles and automobiles, the interface is not as good as say, Compare India.

Meanwhile, had written earlier about how I thought Rediff was getting increasingly active in the video sharing segment. The change above also points to the same pattern, and the overall attention to user generated content. This assumes greater significance if you consider this story, which predicts a You Tube-India launch a couple of days from now. With rediff’s equity and reach in the Indian market, and You Tube’s cutting edge tech, this will be an interesting locking of horns, especially since YouTube is quite popular in India already.

And talk about coincidence, the banner that was playing at rediff when i was checking it out happen to be from an entity called MyPopkorn. According to their ‘About Us’ section, thay have professional content from television, movies etc and in genres like news, romance, comedy etc. Where do they fit in this new ecosystem of video sharing?

until next time,  web killed the video star? 😉

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Share Market

Posted in India, Internet with tags , , on April 15, 2008 by manuscrypts

The success of youtube and the mega deal had spawned a lot of wannabe sites locally – Apna Videos, Video Dubba, Desi Lassi etc. There was even one called SuckooBai, though i don’t know its current status. A fairly comprehensive list can be found here. Though the sites have attempted a lot of localisation, I’m not sure how much of traffic they’ve been able to manage. Its actually a bit of Catch 22, isn’t it? As a user I’d like to share it on a platform where it gets maximum exposure, and as a visitor, I’d visit the site where i can expect maximum content.

The last couple of days, Rediff has caught my attention, purely on content merit. Rediff, as a site, has massive traffic coming in because of various things. It has been updating itself on a regular basis for a long time now, news, mail, blogs (I started blogging thanks to them), shopping, images, classifieds, air ticket comparison, stocks…These are diverse things, and rediff, in my view, is using its existing equity quite well to leverage its new products. But, we digress.

What caught my attention yesterday was the trailer of Sarkaar Raj, followed today by one of Spiderman 4, though the latter has many fake versions on YouTube already, so…  I also remember the c2w april fool video finding its way here, and as the day’s top blog. Not to mention the trailer of Love Story 2050. Rediff is increasingly encouraging content providers across media platforms to use its iShare. Desi content creators most likely will have a limited understanding of digital media, and would be more than happy to share the content on Rediff’s platform. And it’s not just videos, its also pictures, music etc. And over a period of time, there’s no reason why it cannot become a stand alone brand.

I can already see one snag though. A lot of us started blogging with rediff, but when we became familiar with blogging, moved on to blogger/ wordpress/ live journal/ typepad etc because rediff was nowhere close in terms of user interface design, technology etc. If they learn from that, and keep updating themselves on the tech front, they stand a good chance in the share market 😉

until next time, if.. rediff