Marching to different beats

I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates etc on news channels, and more importantly, the reality shows, are all user generated content. Of course, the packaging differs because unlike the net, time is also a factor on these platforms. 24 hours vs what content to put there.

It also took me back this post, where I’d talked about the relevance of mass media to pure play internet entities. In a warped sense, I’d agree with the article that in a true convergence era, a medium like the internet, which has already absorbed user participation as one of its tenets, would play a larger role in shaping media consumption. So much so, that going forward, I’d bet heavily on an entity like Instablogs, which would find it easier to adopt to platforms like the television or radio. Yes, they got funded too, isn’t that just awesome?

Which also brings me to another layer of thought, something I’ve touched upon earlier, if mass media entities want to test out the wild wild web and the currently hot social media scene, and what it could do for them, what is the better way of doing it – creating their own scene or leveraging existing popular platforms. I came across examples of both kinds today.

While NYT is perhaps the best newspaper website in the world, it also plays a bit on social media (check out this facebook app). And today I read about the partnership it had entered into with LinkedIn. LinkedIn users will now get their industry related news from the relevant sections of the NYT site, and these news will have a share option. I think that’s an absolutely great way for LinkedIn to give a good value add to its users, and also stimulate conversations and for NYT, it creates a lot of relevance to the user, and will increase the website’s pull. That’s NYT’s way of leveraging a relevant social business network.

The other thing that I came across is Radio City’s new website. (thanks to @thej) I haven’t done a complete tour yet, but it seems like they are primarily aiming at build communities there – a section called ‘Friends of Music’ has blogging, groups, finding colleagues(?!) and catching up with others attending gigs. In fact, the profile is also very orkut/facebook, and shows options for picking friends based on geography/music taste/school/workplace. Yes, i cringed at the last two too! It also has a calendar with some events already updated, and even has a karaoke section.  There is also an option to upload videos (upto 20MB) In addition, it attempts a Yahoo Launch by allowing you to create your own station by adding tracks. But I think it is also a way to take ownership of the music space – there is a musicopedia, a lyrics finder, a music news reporter and so on, which aims at making this the one stop resource for music in India. Yes, you can also listen to popular tracks, and stations created by users/ pre packaged ones (eg. KK, Alka Yagnik, though the content in this is limted, as of now). In essence, a decent effort, for trying the music ownership strategy, though from a new media perspective, I’d have liked more focus and efforts on podcasts (like Big FM), a talk show platform, better forums etc, instead of all that work on the orkut style social networking.(classmates and colleagues)

While I’d usually go with leveraging existing social media, i think  a part of Radio City’s route does have its benefits, given the popularity of music and Bollywood in India, and its potential for creating communities especially with the context that Radio City offers. What they do beyond this would be the really interesting part.

until next time, tuned in

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