Ad-vanced Processing

No, don’t go away, this is not a tech post.  And stop sniggering, one day I will write a tech post.  Hell, if Laloo can blog…There’s been a spate of celebrity blogs recently – started perhaps with Aamir Khan, then Big B, Salman Khan and a couple of days back, Karan Johar. The fad, I think will soon run out of steam.

But there’s a very interesting twist I saw to the celebrity-in-the-internet space today, and felt it was very well weaved into a brand’s strategy. The brand is a processor – AMD, and it has chosen Viswananthan Anand as its brand ambassador. On a broad level, the processor-chess-intelligence connection is itself a good one. The TVC idea is a neat analogy, showing Anand try his hand at cricket, failing, and then saying that in a cricket crazy nation, he chose to pursue chess because he was good at it. From an analogy point, cricket is Intel, and the message is that one should choose a processor according to one’s requirements, and not because everyone else follows a trend.

Coming back, a site has been launched – As the name suggests, the site gets Anand to clear perceptions about computers, and also offers help in choosing computers according to requirements.There’s also some kind of contest there, but didn’t participate because they asked for the address in stage 1 itself.

In essence, a well thought out campaign, that uses the brand ambassador well, but only a first step towards what should be a prolonged strike at the far-and-ahead market leader. Intel can’t afford to stay inside anymore.

until next time, AMD is no more wishy washy

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