MMOGs have always fascinated me, but I have never managed to get hooked on to Second Life. And I’m yet to read Neal Stephenson’s Snowcrash, though its been on my shelf for sometime now. But yes, I insist that I am interested nevertheless and still play a browser game set in the middle ages. 🙂
So, when Wipro became the first Indian brand (or is it VR1? ) to get into Second Life, to me, it was a kind of defining moment. But then, Wipro, to me is a very tech organisation and less connected to a normal consumer inspite of the bulbs and oils. So i wasnt surprised with a “Offshore Development Center (ODC) model campus with facilities like Client engagement center, Learning Center, 3 floor ODC setup with cubicles….Admin, Data center and Library.” presenceon the virtual world. But it was also mentioned that resumes could also be submitted at the virtual campus, wonder what stage that is in.
And a few days back, Amul also decided to get a life.. a second life. The popularity of Amul’s hoardings is legendary, which is why it was surprising when Amul’s presence was stated to be “…a simulation of its production and distribution facility.” But thankfully, there also seem to be plans for having ice cream parlours which, other than the products, would also feature communication.
But honestly, I’m still not convinced. Amul is a consumer brand- the taste of India. Also, its no secret that the ‘utterly butterly’ babe on the hoardings played an integral part in building the brand. Isn’t it logical to carry the two components into a virtual platform? Billboards on Second Life showcasing the unique Amul perspective on issues. Isnt it perfectly placed to be a sort of spokesperson for India on global issues? For example, when Bush makes his trademark absurdities (like how India’s prosperity led to a global food shortage) Amul can be the champion of India’s cause, with a trademark oneliner. While I understand that the Bush channel is soon to be closed, and there need not be an Indian perspective on everything, the perspective can be on anything – sports, movies, politics. All of this and more interest the Indian audience. By doing this, Amul becomes the ‘Voice of India’ (not the show, though that can also be done virtually..after all the world does go gaga over Eendian music 😀 ) and is able to showcase itself as a vibrant brand.
Ah well, for the second life to be good, there should be clarity on the first life. Most brands are yet to reach there. I, for one, would love to have Amul play a much larger role on Second Life, not strictly related to its product range, but more as a brand, with an utterly butterly babe avtar to boot. Whatcha think?
Meanwhile, this one’s a must read, especially for those of us who are hooked on to 2.0
until next time, life’s like that?