The success of youtube and the mega deal had spawned a lot of wannabe sites locally – Apna Videos, Video Dubba, Desi Lassi etc. There was even one called SuckooBai, though i don’t know its current status. A fairly comprehensive list can be found here. Though the sites have attempted a lot of localisation, I’m not sure how much of traffic they’ve been able to manage. Its actually a bit of Catch 22, isn’t it? As a user I’d like to share it on a platform where it gets maximum exposure, and as a visitor, I’d visit the site where i can expect maximum content.
The last couple of days, Rediff has caught my attention, purely on content merit. Rediff, as a site, has massive traffic coming in because of various things. It has been updating itself on a regular basis for a long time now, news, mail, blogs (I started blogging thanks to them), shopping, images, classifieds, air ticket comparison, stocks…These are diverse things, and rediff, in my view, is using its existing equity quite well to leverage its new products. But, we digress.
What caught my attention yesterday was the trailer of Sarkaar Raj, followed today by one of Spiderman 4, though the latter has many fake versions on YouTube already, so… I also remember the c2w april fool video finding its way here, and as the day’s top blog. Not to mention the trailer of Love Story 2050. Rediff is increasingly encouraging content providers across media platforms to use its iShare. Desi content creators most likely will have a limited understanding of digital media, and would be more than happy to share the content on Rediff’s platform. And it’s not just videos, its also pictures, music etc. And over a period of time, there’s no reason why it cannot become a stand alone brand.
until next time, if.. rediff