Other than the regular dose of pranks that say, the print medium does, the digital medium is also becoming quite a treasure trove. The stuff thats being done on print is becoming quite stale which its bound to be since people are expecting a prank, so its really a creativity or more aptly an imagination issue, and since today’s papers leave very little to it……. (Incidentally, Bangalore Times attempted a Saif-Bebo marriage prank, which, during the day became a confirmed fact. To asli fool kaun hain?)Before we get to the point, here are a few links – this is a very good take and this and this, i’m sure are pranks, though one can never be sure with these guys.
Now, i got mails from two digital entities on this auspicious day. One was from Contests2Win and the other from Times Jobs. Going by past records, I would’ve expected C2W’s efforts to easily upstage those of Times, who except for the ‘upload CV directly from the banner’ ad have not done anything spectacular. But i was in for a surprise, but I’ll let you judge. This is the C2W video – Ravan ki Kahani, and this is from the Times – Foolmaal.
Ravan ki Kahani took potshots at everyone’s favourite target – Rakhi. It was exactly what they wished – a very stupid April Fool’s day, though i wonder if they really wished for that. The problem was that there was no context, perfectly valid on the day, if the work itself attempted to fool you, and the end result was the context, but this was just an almost funny video, but yes, they did make an effort, there are loads of entities who didn’t even attempt. Incidentally it is also “Today’s Top Video” on Rediff’s iShare. Definitely not bad publicity
Foolmaal is based on the old Golmaal *ing Utpal Dutt and Amol Palekar. In this take UD tries to fool AP in many ways on April 1st using income tax raids, throwing a belt and screaming ‘snake’ among other things. AP doesn’t fall for any, and when UD screams at him in frustration, he shows him his salary cheque and says ‘what to do, sir, ever since i’ve started working in your organisation, being a fool has become a habit’. The execution has been done very well with the voices and character expressions mimicked very well. More importantly, it ties in extremely well with the ‘Stuck in a low paying job’ communication line that Times Jobs is following. The context is there, the humour is good, and the characters are ones which have already stayed in your memory for sometime. Even if you are not Bollywood lovers, and dont know the characters, the humour still works, though at a layer lower. But for a nation obsessed with Bollywood, its a safe bet. And thats why i think its a great effort from Times Jobs.
until next time, foolfilled
This entry was posted on April 1, 2008 at 7:32 am and is filed under Brand, India, Internet with tags April Fool, c2w, Times Jobs, Viral. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.