Archive for March 26, 2008


Posted in Advertising, Brand, India with tags , , , on March 26, 2008 by manuscrypts

Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining –¬† the ‘I want to do’ version that Sprite did in response to ‘do the dew’, in addition to the various fwds it had spawned from ‘Mount and Do’ to ‘Brokeback Mountain – Do the Dude’? We also had the Cola wars with SRK taking shots at Hrithik. Guess what, we have more fun coming our way.

This blog has already written about Youngistan. Allow me to introduce to you the latest entrant in the Cola-Uncola TVC wars, the all clear Sprite. (thanks to the tip from Balu)

I think Sprite has gauged the public response to the Pepsi ad before taking such a step. I’ve not heard too many good comments about them, online or offline, and this must be a big factor in reviving the ad wars. I guess some agencies are in for sleepless nights trying to outwit each other. In fact these cola wars actually remind me of those UCB-Spring collection type stuff,¬†this summer like the last couple of summers, we have the Pepsi/Coke – Summer 08 ad collection.

Long before i was made aware of dental problems and pesticides, i used to be a Pepsi guy more than a Coke guy. During the first round of cola wars, I always wondered why Pepsico chooses Mountain Dew to do battle with the Coke products. Pepsi has a perfect weapon in its hand, if only they knew how to use it. What am i talking about? Remember this cool pencil thin character we used to love, he lived ‘cool’ long before cool became cool. These days he’s wasted sitting on elephants or jamming with Mallika Sherawat or relegated to taglines. He’s called Fido Dido. Research apparently says his ads don’t make sense anymore (thats because of the ads silly, not him), and when he does battle against ‘Clear Hain’, I’d want front row seats.

until next time, youngistan main jashn mana le, clear hain?