Archive for March 17, 2008


Posted in Advertising, Brand, India with tags on March 17, 2008 by manuscrypts

There was this nice game we used to play as kids – join the dots. The context? Unless you’ve been living in a cave without a cable connection, the new Airtel ad should be coming out of your ears by now. No, not the ‘Having a ball at the border’ one, the new one where Papa is getting laid, sorry, getting the tracks laid, and the daughter just can’t do without his help in joining the dots.

So papa dearest excuses himself and concentrates on the task at hand, going dotty. Its a wonderful insight on why Indian Railways is the way it is. This is what they do when they’re supposed to lay the damn rails. I have a few questions – why can’t mommy help? Why does poor daddy, who is anyway having to work at night, get to do child care also? What kind of stupid dad asks a young daughter to go to the balcony alone? Unless the kid is an astronomer’s reincarnation (with full knowledge of her previous birth), how the h*** did she manage to understand the exact stars her daddy was talking about? Most importantly, what the h*** was this ad trying to say?

Kuch bandhan atoot hote hain, you can bet they weren’t talking about the damn rails!!

until next time, dotted for extra pleasure? 😀