Archive for March 11, 2008

Coke and Bull

Posted in Advertising, Brand, India with tags on March 11, 2008 by manuscrypts

At the risk of being questioned about what i had for breakfast or about my recent smoking habits, i have decided to post this absurdity.

Saw the new Coke ad yesterday featuring HR (no, not the unfriendly department kind or the topi kind, but the Roshan kind). According to agencyfaqs, research stated that a lot of youngsters, after their regular nightlife go to street food joints, thats true for most cities, and since coke goes with most food, that right there, was the thought behind the ad. Fair enough. The line now is ‘Jashn mana le’ as opposed to ‘Piyo Sir, Uthake’ (er, something like that).

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Meanwhile thats not the absurdity i was talking about. Since HR and Ash are both citizens of Cokistan, how much fun would it be to do an MTV style spoof on the song ‘Jashn -e-bahaar’ from Joe Tha Akbar (copy error, ignore), with a video to match, and use it as a brand ad for Coke?

For those who have concluded that I’ve lost it, wonder what you’d have thought if i shared the other idea that also involved Celina Jaitley, the brand ambassador for Jashn, an ethnic Indian wear brand.

until next time, I’ve not been on coke!!